ECLIPSE INGREDIENTS
Website
Brand Identity
Brand Guidelines
Brisbane, Australia
Eclipse is a Brisbane biotech using precision fermentation to make scarce health ingredients accessible. The brand had to feel credible to a science-literate audience while staying warm and approachable for a health-focused one.
The Approach
The identity reflects Eclipse’s innovative, science-led ethos while remaining approachable and premium. It features a custom logotype, an abstract “E” logomark, a fresh teal-led palette, and clean typography using Overused Grotesk. The result is a modern, premium brand that balances scientific precision with human impact.
TyPOGRaphy
Overused Grotesk is the primary typeface embodying the company's forward-thinking and science-driven ethos. Its clean lines and refined structure provide a contemporary appeal. With 16 styles available, this typeface ensures clarity and balance.
Colour Palette
The Eclipse Ingredients colour palette is designed to reflect the brand’s innovation, trust, and scientific precision while maintaining a premium and health-focused aesthetic.
Supporting Colours
